Client: 360 Restaurant Marketing Agency
How I built a full digital marketing engine from scratch — 1000+ qualified B2B leads via Meta Ads, 80+ keywords on Google’s first page, 590% avg ROI and 7.4x ROAS.
360 Restaurant Marketing Agency needed a complete digital presence built from zero — and a steady pipeline of qualified B2B leads from restaurant and hospitality business owners across Australia.
A full-service marketing agency specialising in helping restaurants and hospitality businesses across Australia increase their visibility, attract more customers, and grow revenue. They needed a digital marketing partner to build their B2B client acquisition engine from the ground up — and scale it across an entire year.
In the B2B restaurant marketing space, decision-makers (restaurant owners and managers) respond best to hyper-specific ad creative that speaks to their daily pain points — not generic agency messaging. By creating ad copy around restaurant-specific challenges (slow foot traffic, poor online reviews, menu visibility), we built immediate trust and drove qualified leads at a fraction of the typical B2B CPL benchmark of $50–$100, achieving $18.55 CPL at peak performance.
Whether you’re a B2B agency, service business or ecommerce brand — I’ll build a Meta Ads strategy that generates qualified leads at a cost that makes sense for your business.